“Irish low cost carrier Ryanair is just a few weeks away from launching in-flight mobile phone service.” Gadling.com
There’s nothing quite like being the architects of your own destruction, its bad enough that you get nothing on Ryanair flights (well you actually paid nothing) but now as another extra you can pay to call home and discuss the weather.
A little market research would have shown that in a similar environment the train, people can’t stand the neighbour shouting in the phone. So why would they like it in the confined space of an airplane. As a money making move it makes so much sense, but to keep your already annoyed passengers happy and don’t think it will help so much.
You would think customer retention would be the upmost priority of a business in such a volatile market as the airline industry.