You may wonder why I like it so much, well its quite simple. There is not another Olympic logo like it. Fair enough other Olympic logos work and indeed look good (see here) Only problem is they all look the same, they all have the same elements and all show some kind of recognisable symbol or mark, that is of the host nation. I like the London 2012 logo because its different, simple and there is nothing like it, even if it was a little expensive.
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