2 minute read.
My computing teacher said in a lesson the other day:
By downloading music you are reducing the money going into the music industry, so then the industry then has less money to invest in the bands, so only invests in those that they know that will make it. Then you end up with the sort of music because that is what sell
While I agree that the music industry is only investing the same mediocre bands, therefore increasing the amount of money made.
I think there is something that has been overlooked, the fact something called the internets has grown a lot and the music industry just ignored it, but what about this internets (isn’t just a series of tubes?) it gives the independent artist not the main stream a much more powerful and easier tool to get themselves heard, and get the reward for it.
I was watching some program on the BBC talking to a band (the name escapes me at the moment) and they said that they would much rather go it alone than sign up to a label, because at the end of the day they rob you blind. Lets look Simply Red cut there deal with their label and went it only and immediately started to make more money, but more importantly they could pursue the things they wanted to do, not be forced by the label to make another hit.
IODA allies independent rights-holders — labels, publishers, musicians, and songwriters — to negotiate licensing agreements with the vast array of digital music outlets, including streaming and download services such as Apple iTunes, Napster, Rhapsody, Music Match, etc. IODA’s collective bargaining power enables independent rights-holders to receive more favorable terms than would otherwise be possible.
Just look at that, something that the labels just wouldn’t get, helping somebody out and make them successful without taking vital organs. This is essential what may be called ‘web 2.0’ (not my favourite phrase) community.
Community, the stuff that makes YouTube, MySpace or whatever you want to mention so popular. One person gets it, then recommends it to another and another etc. This growing web of people can quite quickly become a global fan base for an artist, could you imagine that from a Label? Here lies the power of the ‘internets’
I don’t want to conclude this but rather have it as an open post that I can keep coming back to, I feel so unbelievably strongly about this and I have ideas popping in and out of my brain all the time so I shall leave it for you to draw a conclusion, for I shall be leaving this matter open for the time being.